Strange unpalatable nuts and nougats will be consumed by way of chocolate Trojan horses in the name of love this weekend. In similar conflict, countless comments will clash across Facebook calling out the corporate holiday and its cold taunts of the romance-less. Those who've got it will flaunt it as they should, oblivious to the trolls eager to ascend their bridges in lonely solidarity. Perhaps this date brings such divergent feelings because we've lost focus for the source of our celebration? Could it be that Valentines day is not for the beloved but in fact for the lover?
A certain pressure builds in the shortest of months on new couples to prove themselves and those established to rekindle waning flames. The weight of a holiday centered on emotion can be daunting for those in or out of love, but this burden flies in the face of the saint's memorial. Charging over priced pasta and 24 karat rose gold says more about Visa's commitment to the relationship than his. In contrast, what do hours of food network streaming, a trip down uncharted Trader Joe's aisle's and a private dinner at home communicate? For the partnerless populous can we survive the hours of Kay commercials long enough to see what selfless actions offer the giver?
Few feelings compare to finding yourself in the thoughts of a loved one. Don Draper's summer home depends on our addiction to this joy and an ad man's ambition is to maintain our self focus. Ironically something greater happens to the giver in this exchange. The blessing of teaching your niece to throw a ball or sharing a nonsensical conversation with the drive-by veteran under the bridge cannot be given. Love is sold to us with red ribbons and romance but Valentines day is for anyone with time and breath and enough heart to share them.
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